Everyone reading this wants more referrals, and there is plenty of information to help us refine our referral generation and plans disseminated thru the Referral Fire. The challenge is often in the implementation of these changes and refinements. Many of us make this... We live in an information age. There isn’t really any excuse today for acting without having all the information… or is there. In this wonderful information age where you can research anything at virtually anytime, we exist in an environment ripe for information... Over the last week, I have been reminded of some early lessons learned about Referral Marketing. One of these is that the easier you are to refer, the more referrals you will get. Specialization can greatly increase your Referrability. Specialization, however, is a... Networking Is Simple… But Not Easy How do you nurture your relationships and create value for your clients? Do you want to be the person to whom everyone wants an introduction? How do you do that? Here is my opinion. Simply make your interactions with others... 