Everyone reading this wants more referrals, and there is plenty of information to help us refine our referral generation and plans disseminated thru the Referral Fire. The challenge is often in the implementation of these changes and refinements. Many of us make this... Here’s a riddle that illustrates the point of accountability. Five frogs sat on a log at the edge of a pond. Four of the frogs decided to jump into the pond. How many frogs were left sitting on the log? Answer: five. Deciding to jump in and actually jumping in are two... We live in an information age. There isn’t really any excuse today for acting without having all the information… or is there. In this wonderful information age where you can research anything at virtually anytime, we exist in an environment ripe for information... Some lessons are harder for me to learn than others. I was raised with the American ideal of “Rugged Individualism”. Work hard, count on yourself, and get things done. I learned this lesson well, as many who know me will testify. I am not afraid of hard work, know how... Are You Deserving of a Referral? There are many reasons why people don’t get referrals. Maybe they haven’t been doing what they do long enough; maybe they haven’t built a deep, credible network; maybe they’re just not well connected; or maybe... Longevity is a Key to Referral Marketing Success and Personal Branding. I often run into people who are frustrated because they are not getting very many referrals. I then ask, “What line of work are you in?” They tell me what they do and then I usually ask, “How... 