Last night I had some friends over to watch movies: one of my friends asked me about the 7 Habits that I have framed and hanging in the foyer. Specifically, she was asking me about the 7th Habit, SHARPEN THE SAW. We had a quick conversation about the topic and then... Over the last week, I have been reminded of some early lessons learned about Referral Marketing. One of these is that the easier you are to refer, the more referrals you will get. Specialization can greatly increase your Referrability. Specialization, however, is a... 