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Choices–How to handle a bad referral. By: David Alexander

“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” Dr. Seuss. That quote really makes me think. We face many relationship choices every day. So what do you do when people do things that just don’t make...

Quit letting referrals hang on the tree, specialize.

Over the last week, I have been reminded of some early lessons learned about Referral Marketing. One of these is that the easier you are to refer, the more referrals you will get. Specialization can greatly increase your Referrability. Specialization, however, is a...