Are You Deserving of a Referral? There are many reasons why people don’t get referrals. Maybe they haven’t been doing what they do long enough; maybe they haven’t built a deep, credible network; maybe they’re just not well connected; or maybe... Longevity is a Key to Referral Marketing Success and Personal Branding. I often run into people who are frustrated because they are not getting very many referrals. I then ask, “What line of work are you in?” They tell me what they do and then I usually ask, “How... Recently, I was without cell phone service from Wednesday until the following Monday at both my office and home. My home and office are about a mile apart and apparently, there was one cell phone tower down that affected both places. The only thing I could get to... There is a recipe for getting more referrals. Of course, like any great recipe, there seems to be a secret ingredient. I am pretty big on analyzing things to see what it is that truly makes a difference, so I applied this to referrals. I like to go back and look at... Question: So how do you get more referrals from everyone you meet? Answer: Have more credible people advocating on your behalf. I was training a group recently and we were talking about the topic of credibility. I gave the class this definition. CREDIBILITY: 1. The... Just showing up at an event is a great first step. As a business partner and good friend of mine always say, “Show up, be present, and honor the event.” I have a question for you, “How many of you think business networking events really stink?” Okay, I’ll wait... 