Are You Deserving of a Referral? There are many reasons why people don’t get referrals. Maybe they haven’t been doing what they do long enough; maybe they haven’t built a deep, credible network; maybe they’re just not well connected; or maybe... Longevity is a Key to Referral Marketing Success and Personal Branding. I often run into people who are frustrated because they are not getting very many referrals. I then ask, “What line of work are you in?” They tell me what they do and then I usually ask, “How... Recently, I was without cell phone service from Wednesday until the following Monday at both my office and home. My home and office are about a mile apart and apparently, there was one cell phone tower down that affected both places. The only thing I could get to... There is a recipe for getting more referrals. Of course, like any great recipe, there seems to be a secret ingredient. I am pretty big on analyzing things to see what it is that truly makes a difference, so I applied this to referrals. I like to go back and look at... Question: So how do you get more referrals from everyone you meet? Answer: Have more credible people advocating on your behalf. I was training a group recently and we were talking about the topic of credibility. I gave the class this definition. CREDIBILITY: 1. The... Over the last week, I have been reminded of some early lessons learned about Referral Marketing. One of these is that the easier you are to refer, the more referrals you will get. Specialization can greatly increase your Referrability. Specialization, however, is a... 