Some of you will say, “You are correct, it was a waste of my time.” However, others are mad as a hornet. What’s he talking about?
Before you get upset, read the rest of the article.
Over the past few years, I have talked with people who feel like they didn’t receive a good return on investment (ROI) from their networking efforts. Some said it was a waste of time. When we started asking questions, then we found why they felt it was a waste of their time. Some of our questions with the common responses are listed below:
- How much time did you spend on network related activities each week? Well, the meeting is 1.5 hours per week and the drive is 30 minutes each way. I guess 2.5 hours.
- How long did you attend your networking meeting? Approximately 6 months
- Did you pass any referrals? 1 or 2
- Did you meet with any other members outside of the meeting time to discuss how you could refer business to each other? No
- How many visitors were you personally responsible for bringing to your meeting? None
- Did you attend any training sessions related to networking (Traits of Champions Networkers, Networking Like a Pro, ect.)? No
- What networking related books have you read (Networking Like a Pro, The Networking Guru, Truth or Delusion, 29% Solution, ect)? I haven’t read any of those kinds of books. I have read Napoleon Hill’s Think and Grow Rich and Dave Ramsey’s Total Money Makeover
Now we understand. Networking is a waste of time, energy and effort if you do not invest enough time, energy and effort.
When I first started attending networking meetings, I attended a 2 hour training. The estimated value of this training was $500 but it came with my membership. The instructor said that if you will put 4-6 hours into network related activities every week, you will be successful. Since he said 4-6 hours, I decided to put 6-10 hours every week. WOW! The results were amazing.
It’s a matter of perception. If you try networking with the mentality that this will not really work, but I’ll try it any way. You will be correct. If you try networking with the mentality of my friend, Doug Grady, author of the Ripple Effect, then you will be correct. He loves to discuss going ALL IN, 100% committed to the cause.
Has networking been a total waste of time for you? If so, look at questions 1-7, improve your activity and increase the amount of time, energy and effort that you expend. Start passing referrals, commit to meeting with members of your networking group, and attend a training. Get involved and the results will be astounding. Feel free to comment below.
By James Barber, author of The Networking Guru.